Content Strategy Services for Maximum ROI on Content Marketing
Imagine hiring a building contractor to construct a condo apartment for your family, and they just started construction right away. No survey, no architectural design, no budget planning. They only want you to trust them for quality delivery due to their previous work. How does that sound to you?
That’s exactly how it feels when your content marketing learns a detailed strategy.
Creating a well-documented B2B content strategy is challenging, even for the most experienced marketers. That’s why only 37% of B2B marketers have a documented strategy, while 38% have a strategy without formal documentation.
At LeadSEO, we help B2B companies and startups in the SaaS, FinTech, and Blockchain industries develop a robust content marketing strategy that guarantees long-term returns.
Book a meeting with our content strategist to see how we can get the best out of your content marketing investment.
LeadSEO Content Strategy Approach to Achieve Content Marketing Objectives
LeadSEO Content Strategy goes beyond creating a content calendar or editorial calendar. It’s more than posting on LinkedIn or distributing posts as Twitter threads – all these are tactics. We follow a holistic content marketing strategy focusing on your business’s core values, unique benefits, brand positioning, target customers, and reaching your audience via the proper channels.
How Our Content Strategy Works
Here is how the LeadSEO content marketing strategy works in 7 steps:
1. Deep knowledge of your business
First, we try to understand your business, including its mission, voice, and target demographic. We help you (re)define whom you are by creating a customer-oriented value statement that shifts attention away from your product features to the benefits it offers.
2. Buyer Personas and Customer Journey
Next, we create customer-centric tools such as user stories, personas, and journey maps. We develop a way to measure customer lifetime value and the potential of building a loyal customer base. We also help you adapt your content marketing plan to your business objectives.
3. Content Audit
Our SEO content strategist will conduct a full content audit to identify any areas of your website that need improvement. We will examine your already-published content (such as web pages, blog posts, and guides) and make any necessary adjustments to increase visibility and cover topics your target audience is most interested in.
4. SEO auditing
Our keyword research exposes not just the most popular topics but also the content gap you can fill. We categorize the keywords into clusters based on search intent, business goals, and traffic potential.
5. Market Research and Competitor Assessment
When you employ our content strategist, we’ll research your industry and target audience and review other business details. Based on this information, we tailor a content strategy to meet your needs by prioritizing your goals and the metrics that matter most to you. We can also present our content strategy to your in-house marketing team and discuss the rationale behind every decision we make.
6. Content Calendar Development
Businesses like yours should establish a content strategy to enhance consumer engagement, lead generation, and problem-solving. We will create an editorial calendar that incorporates different content types. These include how-to guides, contests, guest blogs, case studies, and others. We usually create a three-month editorial calendar in advance.
7. Content Creation and Distribution
For companies that don’t have dedicated in-house writers, we can also help with content writing services. We have a team of professional domain expert writers in the SaaS, FinTech, and Blockchain Technologies niche. After writing, you can hire our content marketers to repurpose and distribute your content across multiple social media channels.
We’ll equally keep track of content marketing performance and modify the plan depending on customer interaction and feedback from your marketing team.
Content Optimization for Effective Content Strategy
Sometimes, an assessment of the existing material and optimization to increase its internet visibility and impact is more important and effective than creating brand-new content. We can see which landing pages perform well and which don’t in search engine optimization using analytics tools. We can increase conversion rates in many ways, including improving pages that receive traffic but don’t sell.
Our SEO specialists will review your site’s contents and rearrange them so users can quickly find the information they want. LeadSEO can build a strategy to meet your unique requirements and ensure that your content marketing efforts get the best possible results.
If you use WordPress and other drag-and-drop content management services, we can also help with the content management system to generate the best result.
Develop a Successful Content Strategy with Domain Expert Content Strategists
LeadSEO assists businesses in the SaaS, FinTech, and Blockchain industries in developing successful content marketing strategies by conducting in-depth analyses of target demographics, industry trends, and competitive offerings.
Our search engine optimization (SEO) specialists are here to help boost your content visibility while you keep tabs on the outcomes. What’s more? Every type of custom content strategy we develop for your company can benefit from the persuasive writing skills of our in-house copywriters.
Care to see how our team of content strategists can transform your business trajectories?
Book a meeting with our content marketing strategists.